Why funny content?

Listed below are some of the benefits of funny content over regular content: 

1. Entertain while educating - Humorous content tends to make the learning stick in one’s mind as compared to non humorous content. Imagine being in classroom with lessons being imparted in a funny way.(source - a study published in Journal of Educational Psychology). Guess humor is the glue that holds the neural pathways together. 

2. Stress relief - humor tends to relieve stress levels. There is no better medicine than laughter. Think of how good you feel when you laugh at the end of a long, hard day. It also helps in changing one’s perspective towards things. A good laugh takes away the sting from life’s problems. Unless of course, you are laughing at an authority figure or at a lion(I am not sure as to how a lion will react if laughed at. Apparently, lions prefer raw meat, and not well done or rare. Just stating facts). 

3. Marketing and advertising - Humor helps in marketing and advertising by increasing brand recall and making the brand seem more likable. A study by Eisend, in The Journal of Advertising highlights the same. 

4. Persuasion - the positive feelings generated by laughter can increase the persuasiveness of a message, as per a study published in Media Psychology. Next time, you are trying to act like a prince who has a lot of money and wants an innocent person’s bank account to transfer money to, start with a joke. 

5. Social media marketing - Have you noticed that humorous content becomes more viral? Funny content leads to more engagement than serious content, as per a study by Berger and Milkman). That just reminded me of burgers and milk. C’mon someone had to say it. 

This is a small(not comprehensive) list of why funny content works as compared to serious content.